Presentation for LaLiga of its global campaign: "Tiempo de latir" (Time to beat). The protagonists of the teaser are the ambassadors of LaLiga (Christian Karembeu, Fernando Sanz, Vero Boquete) and former players, such as Morientes or Mendieta. The video also serves as a presentation for the new Nike Merlin Liga ball. An intense experience shot in the City of Grupo Santander (Boadilla del Monte) and in the offices of LaLiga, with a cameo by Javier Tebas included.
Cliente: Mediabrands para La Liga
Agency: McCann Worldgroup Spain